Digital Marketing Software Tools: The Ultimate List

Digital Marketing Software Tools are an essential part of digital marketing.

Whether you’re an entrepreneur looking for a digital marketing software tool that helps you grow your business…

Or a fully established agency looking for new digital marketing software to scale, you’ve come to the right place. 

This is where you’ll find your new favorite world-class digital marketing software tool.

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Keap (Infusionsoft)

Keap is a world-class CRM and marketing automation platform that lets you create automated marketing and sales campaigns.

Keap is a robust digital marketing software tool full of powerful features.

Keap’s features include:

  • CRM (Client Relationship Management). Capture and organize your contacts to accommodate more clients to focus more on providing services. This is through landing pages, web forms, contact segmentation, and lead scoring.
  • Marketing Automation. Customized automated emails nurture new contacts and direct clients to your latest offers.
  • Engage your contacts, clients with SMS, and email marketing. Respond quickly through customized automated messages.
  • Appointments. Online appointment scheduling, and quotes/estimates/proposals delivery.
  • Sales Pipeline. Track and oversee the sales process both for your potential and current clients.
  • Invoices and Payments. Get paid quickly one-time or recurringly using invoices, online shopping carts, and website order forms.
  • Analyze your financials with Keap’s campaign performance, marketing activities, revenue projections, and advanced reporting and analytics.

Best for coaches, experts, consultants, agencies, service professionals.

Pricing:

Keap offers 3 pricing tiers:

  • Keap Grow: Client management (CRM), email marketing, company phone line and text messaging, appointments, quotes, invoices, and payments. $79/mo., plus $99 one-time expert coaching.
  • Keap Pro: Create repeatable sales processes and marketing campaigns. Marketing, sales automation, recurring payments, page builder, contact forms, and advanced reports. $149/mo., plus $499 one-time expert coaching.
  • Infusionsoft: Full suite of features including lead scoring and company records, advanced reporting, and eCommerce. $199/mo., plus $999 one-time expert coaching.

Verdict: If you’re looking for a digital marketing software tool that helps you sell more in less time by automating your marketing and sales processes… consider Keap as your world-class solution.

Learn More: Keap (Infusionsoft)

Instapage

Instapage is a digital marketing software tool that lets you create a unique landing page for every visitor. The platform includes six products and tons of features to help you increase your landing page conversion rates.

Features:

  • Ad-to-page personalization will let you match ads to visitors to increase visitor engagement and conversions.
  • Experiment and optimize your landing pages with heatmaps, A/B and multivariate testing, and in-depth analytics.
  • Use AdMap® to visualize your ad campaigns and connect ads to relevant landing pages in one place.
  • Real-time on-page collaboration to speed up the deployment process and simplify your team’s workflow. Launch your campaigns faster.
  • AMP & Thor Render Engine® lightning-fast delivery ensures pages load nearly instantly.

Best for medium to large companies.

Pricing:

Instapage currently has two plans:

  • Business: Everything you need to get started building and optimizing landing pages. $199/mo. ($149/mo. if paid annually).
  • Enterprise: The most advanced product features and services to scale and maximize ROI. Custom pricing.

Verdict: Instapage lets you create, personalize, optimize, and deliver blazing-fast landing pages to sky-rocket your conversion rates. Use this digital marketing software tool if you run lots of ads and want to increase landing page conversions.

Learn More: Instapage

ManyChat

ManyChat is a Facebook Messenger chatbot building platform. 

ManyChat is one of our favorite tools.

It’s one of the most impressive digital marketing software tools we’ve ever used. We use it for customer support, engaging our subscribers, and closing sales.

With ManyChat you can build a Facebook Messenger chatbot that lets you…

  • Send automated messages
  • Auto-reply to messages
  • Capture and qualify new leads
  • Close sales
  • Send customers quotes and notifications
  • Re-market from cart abandonment.

You can either have everything running on autopilot or personally message with your subscribers!

  • ManyChat’s Flow Builder lets you build a chatbot in minutes with zero knowledge in coding for free.
  • Templates. Choose a template that matches your business features or create your own bot in just a few minutes.
  • Growth Tools. Manychat features over 13 lead capture tools, so you can generate subcribers any which way.
  • 2+ Billion Facebook Messenger Users. Quickly and easily build an AI-driven chatbot, that allows you to tap into Facebook Messenger’s 2+ billion users.

Best for everyone who wants to take advantage of Facebook Messenger’s 80%+ open and 20%+ click-through rates!

Pricing:

Manychat has a generous free plan and super affordable paid plan:

  • Free: Everything you need to get started in building your first Facebook Messenger chatbot. Perfect for those new to bots. $0. Completely Free.
  • Pro: For businesses with high growth goals. Get full access to all messaging, growth, and automation features. $10/mo.

Verdict: Manychat is a world-class chatbot building platform and an incredible value. This is a digital marketing software tool that you must be using!

Learn More: ManyChat

Thrive Themes

Thrive Themes is a suite of conversion-focused WordPress of themes and plugins. It’s all-in-one suite includes everything you need to build a WordPress website that turns visitors into subscribers, customers & clients!

Thrive Themes make the cut as a digital marketing software tool because of their marketing focused functionalities.

Features:

  • Thrive Theme Builder is a WordPress theme builder. This will allow you to create, edit, and customize everything in your WordPress website quickly and easily.
  • Thrive Architect is a WordPress visual editor. You can create drag-and-drop layouts, add buttons, and advanced content elements, with ease.
  • Thrive Leads is a mailing list builder. It allows you to capture leads, create and design all sorts of opt-in forms, and run A/B tests to optimize conversions.
  • Thrive Quiz Builder lets you create completely custom quizzes. So you can boost website engagement, gain valuable visitor insights, and segment your subscribers.
  • Create professional online courses right from your WordPress dashboard using Thrive Apprentice. Grow your subscribers fast by making both free and paid online courses.
  • Make your website more interactive with Thrive Comments. Create fun in your comment section to receive much faster feedback.
  • Optimize conversions on your pages with A/B testing using Thrive Optimize.
  • Increase your conversions using scarcity marketing with Use Thrive Ultimatum to create evergreen deadline campaigns.
  • Use Thrive Ovation to capture and display testimonials on auto-pilot to boost conversions

Pricing:

Thrive Themes offers 2 types of plans. 

  • Thrive Membership: For individuals and entrepreneurs. All plugins and themes on 25 of your own websites.  $19/mo. paid yearly.
  • Agency Membership: For agencies and web designers. All plugins and themes on 50 of your own websites and clients’ websites. $49/mo. paid yearly. 

Verdict: If you need to build an online sales funnel ─ on a budget and on WordPress ─ checkout Thrive Themes. However, there are other sales funnel builders if you don’t absolutely need to use WordPress.

Learn More: Thrive Themes

Unbounce

Unbounce is a digital marketing software tool that lets you create advanced customized landing pages.

Features:

  • Create gorgeous, high-converting landing pages with the powerful drag-and-drop builder.
  • 100+ Templates. To copy and paste between pages and entire pages, and add custom scripts and pixels.
  • Boost your conversion rates by creating Accelerated Mobile Pages (AMP) landing pages that load up to 85% faster than standard mobile pages.
  • Optimize with A/B testing, and Smart Traffic™ AI-powered optimization that automatically matches each visitor to the page where they’re most likely to convert.
  • Add Pop-ups and sticky bars. Get your visitor’s attention by presenting them with your latest offers. Great for lead gen, coupon codes, limited-time deals, and product announcements. Highlight your promotions as visitors scroll through your site.
  • Integrations. Unbounce integrates with tons of tools natively, via webhooks and via Zapier. You can be sure your marketing tech stack is supported.
  • Unbounce is an impressive digital marketing software tool that has tons of features so we couldn’t cover all of them here. Visit their features page to learn more.

Best for medium to large size companies looking for a powerful landing page solution.

Pricing:

Pricing is reasonably affordable considering how robust and the features you get. 

You can choose from the four pricing plans:

  • Launch: All in package to start building landing pages. 500 conversions, 20,000 visitors, 1 domain. $80/mo.
  • Optimize: All features in Launch plus A/B testing and Smart Traffic. 1,000 conversions, 30,000 visitors, 3 domains.  $120/mo.
  • Accelerate: All features in Optimize plus quick-loading AMP pages. 2,000 conversions, 40,000 visitors, 7 domains.  $200/mo.
  • Scale: All features in Accelerate plus a big-time bandwidth. 3,000 conversions, 50,000 visitors, 15 domains. $300/mo.
  • All plans include unlimited landing pages, unlimited pop-ups, unlimited sticky bars, and a free 14-day trial.

Verdict: Unbounce is an advanced landing page digital marketing software tool that allows you to create landing pages tailored to each of your prospective buyers.

Learn More: Unbounce

LeadPages

LeadPages is a digital marketing software tool that lets you create landing pages, pop-ups, alert bars, and more.

Features:

  • Easily create, and publish beautiful landing pages with the LeadPages drag-and-drop editor.
  • Exclusive built-in conversion guidance predicts your page’s performance before you publish it.
  • No limits. Unlimited landing pages, visitors, and contacts. Plus unlimited A/B split testing with Pro plan and above.
  • Boost conversions. Catch your visitor’s attention with pop-ups, and alert bars.
  • LeadPages integrates with virtually all your favorite tools.

Best for small to medium size companies that need a budget quality landing page solution to generate leads, and close sales.

Pricing:

LeadPages offers 3 pricing tiers:

  • Standard: 1 Site. $37/mo.
  • Pro: 3 Sites. $79/mo.
  • Advanced: Up to 50 Sites. $321/mo.
  • All plans start with a 14-day trial.

Verdict: LeadPages is a simple digital marketing software tool to build landing page(s) on a budget.

Learn More: LeadPages

Kartra

Kartra is an all-in-one digital marketing software tool that allows you to market and sell your products or services online. Kartra is brought to you by the creators of WebinarJam and EverWebinar.

Kartra lets you create landing pages that capture leads. Nurture leads with email broadcasts and automations. Close the sale with an online checkout cart system. You can also create a membership area, and set up an appointment calendar.

Features:

  • Kartra Checkouts. Secure checkout forms for selling products and services.
  • Kartra Pages. Choose from the hundreds of templates available when using this drag-and-drop page builder. 
  • Kartra Leads. Build your prospect, and customer database.
  • Kartra Funnels & Campaigns. Turn your visitors into customers and even repeat customers by designing a multi-page funnel flow.
  • Kartra Mail. Make a live or automated email/SMS marketing campaigns.
  • Kartra Memberships. Whether it’s a content or a course material, deliver it using this drag-and-drop membership portal builder.
  • Kartra Videos. Pop offers mid-way through the video for more possible sales.
  • Kartra Helpdesks. Support ticketing and live chat. This is also completely in sync with Kartra Checkouts for easier billing.
  • Kartra Calendars. Don’t miss anything out. Get organized on your one-to-one scheduled sessions with your customers. 
  • Kartra Forms. Amazing lead capture forms. Customized fields with powerful tagging and automation rules.
  • Kartra Affiliates. Easily promote your products using an army of affiliate promoters.
  • Kartra Agency. Working with other online business owners is much easier when you can manage several accounts centrally. 
  • Kartra Marketplace. Allows you to sell your marketing funnels and expertise or find resources created by other Kartra users.

Best for creators, video marketers, medium to large size companies.

Pricing:

You can pick any of the following Kartra plans:

  • Starter: 2,500 subscribers and 1 custom domain. $99/mo.
  • Silver: 12,500 subscribers and 3 custom domains. $199/mo.
  • Gold: 25,000 subscribers and 5 custom domains. $299/mo.
  • Platinum: 50,000 subscribers and 10 custom domains. $499/mo.
  • Get a 25% discount by paying annually

Verdict: If you’re looking for an all-in-one digital marketing software tool that covers all the basics Kartra is worth a try!

Learn More: Kartra

Convertri

Convertri is a sales funnel builder optimized for fast page load times. Its accelerated page technology loads pages in just 3 seconds.

As someone who spends a considerable amount of time and money optimizing our websites for speed let me tell you — speed matters.

A load speed of 3+ seconds increases bounce rate by 52%, so having a digital marketing software tool that produces fast pages is a huge advantage.

So let’s take a look at the features Convertri offers…

Features:

  • Pages. This page editor gives you full control in creating every webpage and sales funnel. You can put amazing interactions depending on user behavior. Adjust mobile view with ease and save your own content as a collection.
  • Shopping Cart. One-click Upsells, Subscriptions, 2-Step Checkout, Trial Payments, Payment Plans, Bump Sells, and Unlimited Products.
  • Sub-Accounts. Easily create and design pages according to your client’s wishes. With this feature, you can also give each client their own domains and integrations.
  • Hosting is included at a convertri.com sub-domain, or add your own custom domain, or publish to WordPress with the WordPress plugin.
  • Secure. Every Convertri account gets SSL for free.

Best for small to medium-sized companies.

Pricing:

Convertri offers a single pricing tier:

  • Includes 250,000 Impressions, 25 funnels, 250 pages, 10 custom domains, and more. $99/month
  • $75/month if paid annually with a 24% discount
  • Free 14-day trial.

Verdict: If you need a simple online sales funnel builder without the bells and whistles of email marketing or membership sites… give Convertri a go.

Learn More: Convetri

OneSignal

OneSignal is a push notification platform. OneSignal lets you engage your customers with mobile push, web push, email, and in-app messages. 

We use OneSignal to send browser notifications to our subscribers when we publish new blog posts.

OneSignal integrates with other digital marketing software tools to show notifications across many platforms.

Features:

    • Web Push Notifications lets you send desktop and mobile browser notifications to your subscribers.
    • Mobile Push Notifications lets you send mobile notifications to your mobile app users.
    • Deliver In-App Messages to guide your users to their “A-ha moment” exactly when they need it.
    • See what push notification will reengage the most users before you send it to everyone with A/B Testing.
    • Create highly relevant campaigns for various user types with Targeted Campaigns & Segmentation.
    • OneSignal has also recently launched an email messaging service, which is still in Beta.
    • Mobile Push. Notifications are one of the ways to create traffic. Be the first message customers will see on their phones.

Best for content marketers, mobile app publishers, medium, and large enterprises.

Pricing:

OneSignal pricing is extremely generous. They have a free plan, and 2 paid plans:

  • Free: Gets you started with generous features like 6 segments, 3 templates, 30K web subscribers and so much more. $0/mo
  • Starter: Smarter delivery, segmentation, and analytics features. $99/mo.
  • Pro: Unlimited everything, enterprise features, and support. $500/mo.

Verdict: Use OneSignal if you want to send highly-visible browser or mobile app notifications for free.

Learn More: OneSignal

ClickFunnels

ClickFunnels is a digital marketing software tool that lets you build websites in a sales funnel structure to capture leads, follow-up, and close sales on autopilot.

With ClickFunnels you can build virtually online any sales funnel you can think of.

The email marketing tool is not very robust, but the sales funnel builder is easy-to-use and versatile.

ClickFunnels is one of our favorite tools at Dream Digital Marketing. It’s what we currently use to build our landing pages, funnels, and membership sites.

Having an online sales funnel that closes sales for you 24/7 on auto-pilot is a massive advantage.

Investing in a digital marketing software tool that lets you build an online sales funnel is a great investment.

Features:

  • Drag and Drop Page Editor. ClickFunnels features an easy to use drag-and-drop page editor.
  • Build Any page. Lead capture, sales, webinar registration, home, order form, upsell pages. Build virtually any type of page you can think of.
  • Build any funnel for any business. Build any kind of funnel you can think of, including lead funnels, sales funnels, and webinar funnels. Over 
  • Shopping Cart. The shopping cart is built into the sales funnel pages. It includes One-click Upsells, Subscriptions, 2-Step Checkout, Trial Payments, Payment Plans, Bump Sells.
  • Integrated email marketing. You can send fulfillment emails, one-time blasts, or build automated drip campaigns.
  • Simple dashboard. Easy to read visitor, subscribers, sales stats dashboard.
  • Membership Sites.  Build password-protected membership sites, offer it for free or charge a recurring subscription fee.

FunnelFlix. When you sign up to ClickFunnels you also get access to FunnelFlix which is a collection of world-class digital marketing training courses (yes even those $997 ones 🤯).

Pricing:

ClickFunnels offers 3 pricing tiers, one 6-month discount, and a 14-day free trial:

Verdict: Clickfunnels gives you the software and training you need to build an online sales funnel that generates leads, automatically follows-up, and closes sales for you 24/7!

If you’re looking for a digital marketing software tool to build a sales funnel, give ClickFunnels a try!

Learn More: ClickFunnels

Kajabi

Kajabi is an advanced all-in-one digital marketing software tool.

Kajabi lets you create websites, marketing automations, learning management portals, and manage your contacts.

Kajabi allows you to capture leads, build an online sales funnel, follow up with email marketing. You can also host premium content in a private member’s area.

Features:

  • Product. Create and publish your subscription, courses, or any other digital product.
  • Website. Your website connects everything about your business in one place.
  • Payments. Integrates with Stripe and PayPal so you can get paid faster. Offer recurring, one-time, trial plans and one-click upsells.
  • Analytics. Get valuable insights from the right data, so you can know exactly how to grow your business.
  • Email. Email marketing lets you quickly create and send gorgeous messages with video, countdown timers, and automations to nurture customer relations.
  • Pages. Create landing pages that fully integrate with the rest of your business.
  • Pipelines. Kajabi Pipelines let you build an online sales process to automate and scale your business on autopilot.
  • People. Keep track of those interested and market according to their behavior. Make personalized notes to use in your marketing, automations, and products.
  • Communities. Build real connections with your customers in your own online community — all on your terms.

Best for coaches, consultants, course creators, experts.

Pricing:

Kajabi offers 3 pricing plans with a 20% annual discount:

  • Basic: This is ideal for those who are just starting out. 3 products, 3 pipelines, and basic automations. $149/mo.
  • Growth: 15 products, 15 pipelines, and advanced automations. $199/mo.
  • Pro: For those who need more, fully-featured. 100 products and 100 pipelines, $399/mo.

Verdict: Kajabi delivers everything you need to sell an online product, automate your marketing, and host your own online community. Kajabi is a powerful and fully-featured digital marketing software tool.

Learn More: Kajabi

Funnelytics

Funnelytics is an advanced sales funnel mapping and analytics platform.

Funnelytics lets you map a new funnel on a drag and drop canvas.

It also lets you track conversion metrics so you can see where your funnel needs improving and see how profitable it can be.

We use Funnelytics Pro for all our sales funnel mapping and optimizing.

It lets us map how all our digital marketing software tools will work together.

Features:

    • Map Your Funnel Strategy.  Start from scratch or tweak a proven funnel template.
    • Canvas. The drag-and-drop canvas lets you map out your funnel quickly and easily.
    • Get Started Fast. Get started fast with 6 free funnel templates and 50+ page, traffic, and action icons
    • Workspaces keep your canvases well organized.
    • Set Goals & Plan Your Profit. Never launch another funnel without clear targets again.
    • Forecast your traffic volume, CPC,  expenses, revenue, conversion rates, and ROI – before your funnel is even live.
    • Calculate profit, ROI, and other important metrics. Know your profitable metrics and KPIs at each step of the funnel.
    • Funnelytics Vault. Saved the best for last. The Funnelytics Vault contains the funnel maps to some of the internet’s most successful funnels from the biggest names in marketing.
    • Add over 50+ funnel map templates from names like Tony Robbins, Lady Boss, Digital Marketer, and Russell Brunson to your workspace — with a single click.
    • Full video breakdowns of how and why each funnel works – leverage their strategies to generate more money from your funnels.
    • Plus ClickFunnels funnel templates that you can import into your ClickFunnels account to model their funnel super fast

Best for marketers, small to medium-size businesses, and agencies. Anyone who wants to optimize their online sales and marketing funnel.

Pricing:

Funnelytics offers 3 pricing plans.

    • Starter: 1 workspace, unlimited canvases, 75+ marketing icons, 6 free funnel templates, share funnels between accounts, and export to PNG. Completely Free! 😃
    • Pro: Unlimited workspaces, unlimited canvases, calculate, and forecast funnel metrics. $99/mo.
    • Agency: Certification, directory listing, weekly training sessions, VIP community, and priority support. Application Only

Verdict: This is a must-use tool for every digital marketer, and there’s a free plan so you can start mapping your funnels right now!

Learn More: Funnelytics

Elementor

Elementor is the world’s leading WordPress webpage builder. Elementor works as a powerful WordPress plugin. Simply install it and use the easy-to-use drag & drop builder. Create almost any page you can imagine, landing pages, pricing pages, blog… right on your current WordPress site.

It’s essential to have a digital marketing software tool that lets you build pages on your WordPress website.

Features:

  • Create a stunning pixel-perfect design on WordPress. 80+ widgets. No need for extra plug-ins because each widget offers advanced design customization.
  • Drag-and-drop editor makes building your perfect site a breeze.
  • 30+ Templates. pre-built page templates means you don’t have to start from scratch anymore.
  • Capture Leads. Create beautiful forms then integrate it with the marketing tool of your choice.
  • Pop-Ups. Design attention-grabbing pop-ups capture your visitor’s attention.

Best for anyone using WordPress.

Pricing:

Elementor offers 4 pricing tiers based on features and sites.

  • Free: Drag and drop editor, responsive editing, 40+ basic widgets, and 30+ basic templates for any number of sites. Free
  • Personal: 50+ Pro Widgets, 300+ Pro Templates, and marketing integrations. 1 site. $49/year
  • Plus: 50+ Pro Widgets, 300+ Pro Templates, and marketing integrations. 3 sites. $99/year
  • Expert: 50+ Pro Widgets, 300+ Pro Templates, and marketing integrations. 1,000 sites. $199/year

Verdict: Elementor has become the WordPress page builder. If you’re trying to create a landing page on your blog, then you need to be using Elementor.

Learn More: Elementor

SamCart

SamCart is a shopping cart builder platform.

Whether it’s a sales page or an order form…

SamCart places your potential customers right into the sales process while making checkout a breeze for your customers.

SamCart provides an easier buying experience which means more sales and maximizing customer value while simplifying your business at the same time.

Features:

  • Start selling immediately. Easily create your own beautiful sales pages to promote your products or use any of its pre-designed templates.
  • Apple Pay and Google Pay. Add additional payment options to create a frictionless purchase process.
  • Integrate your favorite email, automation, membership, or shipping tool to run your business smoothly.
  • Extensive Functionality. Coupons, free & paid trials, Pre-Purchase Add-Ons, Post-Purchase Upsells, and multiple payment options.
  • Generate more sales with pre-purchased add-ons and one-click upsells. A/B testing will help you optimize for conversions. 
  • Smart Pixel Tracking. Track where your sales are coming from so you know where to invest more. Real-time advanced reports give you insights about how your business is going.
  • Rescue and recruit more sales using SamCart add-ons such as subscription saver, cart abandonment, an affiliate center.
  • Compliant and Secure. SCA, GDPR, PCI compliant. Built-in SSL & Security for secure checkouts for you and your customers.

Best for digital marketers and small to medium-size businesses.

Pricing:

SamCart offers 3 pricing plans and a 14-day free trial.

  • Launch: Unlimited Pages & Products. Launch your cart and start selling immediately. $49/mo.
  • Grow: Manage your sales with advanced reporting and customer management. $99/mo.
  • Scale: Includes all features in Launch and Grow plus additional features. Advanced features to maximize revenue. $199/mo.

Verdict: SamCart lets anyone sell their products online ASAP with a fully-featured shopping cart and checkout builder. SamCart is a digital marketing software tool focuses exclusively on the checkout process and does it well.

Learn More: SamCart

BuilderAll

BuilderAll is an all-in-one digital marketing software tool platform. It has dozens of applications to help you create content, market your business, and sell your products online.

Features:

  • Cheetah Drag-and-Drop Website Builder. Build modern and fast pages with the fastest and most advanced website builder on the market.
  • Mobile Responsiveness. Create fast and beautiful mobile versions of your websites.
  • Unlimited Membership Areas. Share your knowledge with your audience and start a profitable online business with unlimited Membership areas.
  • A/B Split Testing. No more guesswork. Test and optimize your campaigns.
  • Super Checkout. Bump Sells, Upsells, and Downsells. Maximize average order value at each cart checkout.
  • Increase Conversions with Countdown, Evergreen, Fixed Date Timers, Smart Popups.
  • Webinar App, Evergreen Webinar Builder. Sell high-ticket products and courses with the webinar app. Host on-demand webinars on autopilot.
  • Facebook Live Streaming Tool, YouTube Live Streaming Tool. Go Live on Facebook or YouTube and host guests with the live webinar feature.
  • Marketing Automation. Email Marketing, Drag N Drop Email Marketing Automation, Email Scarcity Timers, SMS Messaging, Professional Messenger Chatbot, Professional Website Bot.
  • Affiliate Programs. Leverage your sales with your own affiliate system. Build a multi-tiered affiliate system.
  • Desktop and Mobile Page Loading Accelerator. Super Fast CDN Servers. Full SEO On-Page Optimization.
  • Security. Website Daily Backup, DDOS Attack Prevention, free SSL Certificate.

Best for small businesses, creators, and marketers.

Pricing:

Builderall is extremely affordable. It is mostly based on the number of connected domains and features enabled.

  • Free: 100 subscribers, ticketing support, 1GB disk space, and up to 3 websites. 
  • Builder: 3 domain connections, 100 subscribers, ticketing and live chat support, 2GB disk space, and more. $19.90/mo.
  • Marketer: 5 domain connections, 5000 subscribers, ticketing and live chat support, 5GB disk space, and more. $29.90/mo.
  • Essential: 10 domain connections, 15000 subscribers, ticketing and live chat support, 10GB disk space, and more. $49.90/mo.
  • Premium: 15 domain connections, unlimited subscribers, ticketing and live chat support, 10GB disk space, list import, funnel club, and more. $69.90/mo.

Verdict: As an all-in-one digital marketing software tool Builderall is a great value.

However, the individual tools do not have the features of a dedicated solution. If you have more time than money, the 14-day trial is worth checking out.

Learn More: BuilderAll

OptimizePress is a WordPress landing page and marketing funnel builder. It is a complete digital marketing software tool for creating landing pages, sales pages, and funnels.

Features:

  • Marketing Funnels. This digital marketing software tool can work with any type of business you are currently in or are planning to launch.
  • You can easily create marketing funnels to grow your leads and convert more customers. Use landing pages, opt-in forms, sales letters, professionally designed templates, as well as customizable pages to create and establish your own brand. 
  • Sales Pages. Convert site visitors into customers, by creating enticing and creative sales pages that load fast. This platform has a very easy to use drag-and-drop feature so you can design and create one without any need for coding.
  • Checkouts and Payments. Accept payments without needing to look for other plugins that might not work well with your site. 
  • The checkout plugin that allows you to create a customized checkout process or sales flow so you can make sure it fits your business needs.
  • Integrations. Easily integrate other popular plugins you’re currently using.

Best for business owners, marketers, creators, bloggers, influencers. Almost anyone who wants to grow their business through better landing pages and marketing funnels.

Pricing:

OptimizePress has 3 pricing plans:

  • Essential: Install and use on 1 site. $99/year.
  • Business: Install and use up to 5 sites. $149/year.
  • Suite: Install and use on up to 20 sites. $199/year.

Verdict: OptimizePress is the premier WordPress marketing sales funnel builder.

Learn More: OptimizePress

Wishpond, is a complete digital marketing software tool platform that lets you market and sell your products or services. You can either by using their suite of tools to create and running your campaign or let Wishpond’s group of marketing experts get the job done for you.

Features:

  • Digital Advertising. Advertise online on Facebook, Insta and Google.
  • Social Promotions. Run viral social promotions to generate more sales.
  • Email Marketing. Send email campaigns, reminder emails, cart-abandonment emails, and automated drip emails.
  • Lead Management. Segment and lazer in on your best leads with advanced lead management.
  • Referral Campaigns. Generate more word of mouth sales with personal referral campaigns.
  • Landing Pages. Create high converting landing pages.
  • Website Popups. Turn website visitors into leads using high-converting popups.
  • Forms. Capture leads directly from your website.
  • Call Tracking. Track online and offline calls to maximize sales.

Marketing Automation. Automate email marketing, send email notifications to your sales team, trigger special events.

Pricing:

Wishpond Software Platform:

  • Starting Out: Includes unlimited landing pages, social contests, and pop-ups. Email drip campaigns, Marketing Automation, Custom CSS, unlimited user accounts, and maximum of 1000 leads. $49/mo.
  • Everything You Need: All that’s in Starting Out features plus A/B testing, custom Javascript, API access, and a maximum of 2500 leads. . $99/mo.
  • Rapid Growth: All that’s in Everything You Need plus first-in-line customer support,  Free implementation coaching and upto 10,000 leads. $199/mo.

Wishpond Agency Services:

  • Schedule a Free Consultation.

Verdict: Marketing simplified. Either do it yourself with their easy to use tools or have their expert team do the job for you.

Learn More: Wishpond

HubSpot CRM is a free world-class marketing, sales CRM, and customer support platform. HubSpot CRM gives you all the tools you need to grow your business through personal selling, marketing automation, and customer service for free.

Features:

  • Marketing gives you all the tools you need to create ads, capture leads, and follow up with email marketing.
  • Sales lets you manage your contacts, tasks, and close deals. Let your prospects schedule sales calls, send quotes, and chat live.
  • Service allows you to provide superior customer service with team email, live chat, email templates, email and chat to ticket, ticket creation bots, and  reporting.
  •  

Best for all sales-intensive businesses from startups to large enterprises.

Pricing:

Although HubSpot CRM is completely free, HubSpot also offers premium functionalities with individual hub plans, and the following 3 bundle plans. 

  • Free HubSpot CRM. 
  • Starter Growth Suite: All that is included in Free, CRM, Marketing Hub Starter, Sales Hub Starter, Service Hub Starter. $113/mo. 
  • Professional Growth Suite: All included in Starter, plus CRM, Marketing Hub Professional, Sales Hub Professional, Service Hub Professional. $1,790/mo.
  • Enterprise Growth Suite: All included in Professional, plus Marketing Hub Enterprise, Sales Hub Enterprise, Service Hub Enterprise. $5,600/mo.

Verdict: HubSpot CRM is an incredibly valuable digital marketing software tool. Get started completely free and level up to the HubSpot Growth Suites as your business grows.

Learn More: HubSpot CRM

Salesforce: Sales Cloud is the world’s leading CRM platform. As a digital marketing software tool you can use Sales Cloud as a CRM to efficiently manage your contacts and close more sales. Sales Cloud tracks contact information and interactions to close deals faster.

Features:

Products:

  • Lead Management. Track, filter, and qualify new prospective customers.
  • Manage and track sales leads, opportunities, account and individual contact details in one place.
  • Route hot leads to the right reps and view the impact of your marketing activities on your sales pipeline.
  • Email Marketing. Create targeted email lists for events. Provide updates and more for your prospects and customers. Automatically track which leads or contacts received emails.

Best for medium to enterprise businesses.

Pricing:

  • Essentials: All-in-one sales and support essentials to get started. $300/user/year.
  • Professional: Complete CRM for any size team. Capture web leads and set up automatic lead scoring to follow up on the right leads at the right time. $900/user/year.
  • Enterprise: Deeply customisable sales CRM. With workflow and approval automation. $1,800/user/year.
  • Unlimited: Complete CRM and support. $3,600/user/year.

Verdict: Salesforce greatest draw is in its ability to connect marketing, sales, support into a single source of truth, but these capabilities are only available at the enterprise level while adding additional services.

If you already have a your own lead capture solution and need a CRM to close those leads, then consider Sales Cloud enterprise users. If you’re just starting out and have a limited budget consider HubSpot CRM instead.

GetResponse is a digital marketing software tool that gives you everything you need to sell online. Whether you’re a solo-preneur, online marketer, marketing manager, or mid to large company. You can use GetResponse to generate leads, sell knowledge, engage customers, work from home, boost online sales.

 Features:

  • Email Marketing. Engage your customers and increase your sales with professional looking emails. Visual email creator, autoresponders, email analytics, contactand list management
  • Marketing Automation. Create automated marketing events based on users’ behavior, send personalized emails. You can use the pre-built automation workflows or create your own with its easy drag and drop features.
  • Recover lost sales by reminding y our customers about their abandoned order with a sequence of abandoned cart emails.
  • Landing Pages. Build beautiful landing pages with high-conversion rates.
  • Webinars. Host webinars, and launch webinar funnels to sell your high-ticket products.
  • Conversion Funnels. Ready-made, automated sales funnel creator: build your landing pages, automate your emails, sell your products.
  • Online Advertising. Facebook and Google Ads builder and campaign manager. (Beta)

Best for business owners, digital marketers, start-ups, small to large businesses.

Pricing:

There are four plans available for GetResponse.

  • Basic: Everything you need to get started. Email marketing, autoresponders, unlimited landing pages. 1 Sales Funnel. $15/mo.
  • Plus: All that is in Basic plus 5 Automations, 5 Webinar Funnels. 5 Sales Funnels. $49/mo.
  • Professional: All that is in Plus with additional Unlimited Automations, Unlimited Webinar Funnels. Unlimited Sales Funnels. $99/mo.
  • Max: All that is in Professional plus transactional emails, premium dedicated support, Microsoft Dynamics 365. Contact GetResponse.
  • All four plans start with a 30-day trial.

Verdict: At Dream Digital Marketing we use GetResponse as our main automation and email marketing solution because of its affiliate marketing friendliness, high-deliverability, and quality.

If you’re looking for an quality affiliate marketing friendly marketing automation solution with high-deliverability then try GetResponse today!

Learn More: GetResponse

ActiveCampaign is an email marketing automation platform that gives you all the tools you need to create effective email marketing automations.

ActiveCampaign is a world-class digital marketing software tool.

It focuses on email marketing and marketing automation. It has one of the highest email deliverability rates in the industry. And its Lite plan is one of the best values on the planet for marketing automation.

We use ActiveCampaign to send out our ClickFunnels bonuses fulfillment emails on auto-pilot. And we are massive fans of this software.

Features:

  • Email Marketing. Lets you build email newsletters, campaigns, and send eye-catching emails to keep your audience’ interest. Send a one-time email to all those in your list. Trigger email based on the purchase. You can also do segmentation to ensure the right person receives the correct message.
  • Marketing Automation. Set-up automated marketing workflows easily with its world-class drag-and-drop automation builder.
  • CRM and Sales Automation. Lighten your load in tracking your leads as they grow in number using the CRM. You can automatically update contact details then view a lead’s complete history.

Best for marketers, solo-preneurs, small to medium size businesses.

Pricing:

There are four pricing plans in ActiveCampaign to choose from. Pricing also depends on the number of contacts.

  • Lite: Email Marketing, Subscription Forms, Marketing Automation and more. $15/mo.
  • Plus: Lite plus Facebook Custom Audiences, Lead and Contact Scoring, Integrations, SMS Marketing, Dynamic Content and more. $70/mo.
  • Professional: Plus and Predictive Sending, Predictive Content, Customer Attribution and Path Purchase, Win Probability, Split Automations and many more. $159/mo.
  • Enterprise: All that is Professional plus Unlimited Users, Custom Domain, Phone Support and more . $279/mo.

Verdict: ActiveCampaign is one of our favorite digital marketing software tools. If you’re looking for an email marketing, or marketing automation solution you must absolutely try ActiveCampaign.

Learn More: ActiveCampaign

ConvertKit is a digital marketing software tool built especifically for creators. It’s a email marketing automation and ecommerce platform that lets you connect with your audience via email, so you can market and grow your online business.

Features:

  • Email Marketing. Send emails using pre-made email templates.
  • Landing Pages. Attract and grow your email list with its professionally designed mobile-responsive landing page templates. Can be made without needing any code but can be completely customized. 
  • Sign up Forms. Grow your email list with custom sign up forms. Add custom fields for your specific need. Get needed information so you can deliver the best experience. Fully customizable so you can have them match your brand.
  • Commerce. This provides everything you need to sell your products and get paid online. From setting up your first product, promotions through simple automated sales and follow-up funnels, and integrating payment processing so it’s easy for your customers to pay. 
  • Automations. Create automated email funnels with the visual flow builder. Send automated and targeted content to the right audience at the right time.
  • Creator Pro. Specifically designed for advanced marketers. Get advanced tools like subscriber scoring, newsletter referral system, and  deliverability reporting.
  • Integrates with many of your favorite digital marketing software tools.

Best for creators, solo-preneurs, and small business owners.

Pricing:

CKit offers the following pricing for up to 1,000 contacts.

  • Free. Includes unlimited landing pages, unlimited forms, unlimited traffic, subscriber tagging, send email broadcast, customizable domain and manage 1,000 subscribers. Free $0/mo. 
  • Creator. All features in Free plus automated funnels and email sequences, premium support, integrations and free migration from your current tool. $29/mo.
  • Creator Pro. All features in Creator plan plus deliverability reporting, Facebook custom audiences, newsletter referral system, priority support, subscriber engagement scoring, invite your team, and redirect links in email broadcasts. $59/mo.
  • Get 2 months free with annual billing.

Verdict: CKit delivers an easy-to-use quality email marketing digital marketing software tool designed for creators. If you’re a creator looking to sell to your audience, give ConvertKit a try today!

Learn More: ConvertKit

WordPress is the world’s favorite content management system. 

A content management system is a digital marketing software tool that lets you manage content on your website.

Create a website, publish a blog, sell your products, host a forum, build a membership site, or anything else you can imagine. 

Capabilities are upgraded via plugins and there are plugins for everything! So the possibilities are truly endless.

This and most blogs are built using WordPress.

Features:

  • Themes. Themes let you add style and customize your site with over 7,924 themes.
  • Plugins. Lets you create whatever site you want to build and customize it to meet your business needs.
  • Endless possibilities.

Best for everyone.

Pricing:

  • Free: While the content management system is completely free. You will need to get hosting and pay for premium plugins.

Verdict: Whether it’s for your business selling products, writing a blog, or just creating a personal site, this digital marketing software tool lets you build anything you can imagine. You will need hosting for your site so checkout our recommended hosting providers.

Learn More: WordPress

HootSuite is a social media marketing management platform. With this digital marketing software tool you can create, publish, engage, advertise, monitor, and analyze all your social media content.

Features:

  • Publish. Lets you create, review and publish your content easily and with less time. You have an overview of the published and scheduled content in all your networks. Create engaging and on-brand content.
  • Engage. Track incoming messages and manage them quickly. It allows you to filter out those that need action, and dismiss the ones that don’t. You can also assign a specific team member to do the work.
  • Advertise. Widen your reach by promoting your content via ads.
  • Monitor. Get an overview of online conversations in real time to keep track of what’s on trend. See how your posts and brand mentions are doing. You can also keep track of your competitors.
  • Analyze. Create custom reports that show how your brand fares and lets you see how you can improve your performance.
  • Social Networks. IG, Facebook, Twitter, LinkedIn, Pinterest, YouTube.

Best for business owners, marketers, creators, small to enterprise businesses.

Pricing:

Pricing is based on annual billing:

  • Professional: 1 user, unlimited scheduling and 10 social profiles. $29/mo.
  • Team: 3 users, unlimited scheduling, . $129/mo.
  • Enterprise: Integrations with 150+ popular solutions, approval and compliance capabilities, as well as sophisticated analytics and listening. $599/mo.

Verdict: Smart management of your social media accounts to ensure success.

Learn More: HootSuite

Buffer is a social media marketing management tool. Buffer has opted to split the usual features of social media tools into two main products, Publish and Analyze. 

Publish lets you plan and schedule your social media content, and Analyze, gives you in-depth social media analytics & reporting.

Features:

  • Publish. Plan and schedule your social media content.
  • Direct Posting. Post directly to your favorite social media network.
  • Calendar View. Easily keep track of what is posting when.
  • Social Networks. IG, Facebook, Twitter, LinkedIn, Pinterest.
  • Shop Grid. Makes your IG feed clickable. Place a link in your bio directing users to a page with a clickable version of your IG feed.
  • Analyze. Track your social media performance, and create reports.
  • Post Analytics. See the best times to post so you can have the highest reach. 
  • Analyze what media delivers the most impressions: videos, pictures, text, or links. 
  • Determine how often you should post to get the most engagement.
  • Hashtag Performance. See which hashtags drive the most engagement and reach.

Best for creators, marketers, business owners, small to medium-sized businesses.

Pricing:

Publish:

  • Free: 3 social accounts, 10 scheduled posts, 1 user. Free.
  • Pro: 8 social accounts, 100 scheduled posts, and 1 user. $15/mo.
  • Premium: 8 social accounts, 2,000 scheduled posts, and 2 users. $65/mo.
  • Business: 25 social accounts, 2,000 scheduled posts, and 6 users. $99/mo.
  • Save 20% when billed annually.

Analyze:

  • Pro: 8 social accounts, in-depth social analytics, strategy recommendations, and unlimited reports. $35/mo.
  • Premium: 10 social accounts, story analytics, report while labeling, and Shopify integration. $50/mo.
  • Save 20% when billed annually.
  • No free plan.

Verdict: Buffer is on the pricier side but a good set of features can make all the difference. If you’re looking for a digital marketing software tool to help you leverage social media, take advantage of the free trial to see if it’s the right fit for you.

Learn More: Buffer

Geru is a funnel mapping digital marketing software tool that lets you map and forecast your business sales funnel. With Geru, you can simulate your entire sales funnel process.

No need for spreadsheets with conversion rates, and funnel steps. You’ll be able to visually examine your projected sales and profits. Geru is a digital marketing software tool that will help you plan and optimize your sales funnels for faster deployment and faster business growth.

Features:

  • Powerful Built-In Logic Engine. Geru automatically calculates possible ROI, revenue, and profit from any Funnel Simulation you make.
  • Pre-Made Funnel Blueprints Library. You can use the premade blueprint projects to start forecasting immediately or make a funnel map yourself.
  • Import the pre-made Funnel Blueprints into your account, customize and map your sales funnel.
  • Including funnel blueprints for information products, ecommerce products, agencies, professional services, lead gen campaigns, webinars, and more.
  • If you already have an existing business, you can also enter actual data and start simulating.

Best for marketers, eCommerce sellers, coaches, consultants, marketing agencies, small to medium size businesses.

Pricing:

  • Standard: Funnel map creator, up to 10 projects, 40 objects per project, 2 scenarios, and more. $37/mo.
  • Pro: Funnel map creator, unlimited projects and objects per project, 3 scenarios, priority support, and more. $79/mo.
  • Enterprise: Funnel map creator, unlimited projects and objects per project, 3 scenarios, dedicated account manager, and more. Contact.

Verdict: Simulate your business revenue and profit before creating landing pages or expensive marketing campaigns. Save time and resources from unnecessary experiments. You have two options for Sales Funnel Mapping software, Funnelytics.io and Geru. We prefer Funnelytics.io but Geru has its merits, so give both a try and map out your next funnel.

Learn More: Geru

OptinMonster is an advanced digital marketing software tool that lets you convert website visitors into leads and sales.

It tracks website visitors’ behavior to display the perfect optin forms, sales offers, and messages at exactly the right time.

Features:

  • Grow Your Email List with high-converting optin forms like exit-intent popups, full-screen welcome mats, and scrolling bars.
  • Website Engagement. Get more engagement on your website with behavior detection. Redirect engaged website visitors to your most popular pages.
  • Reduce Cart Abandonment. Reduce cart abandonment & boost sales with site behavior-based offers.
  • Targeted Website Messages. helps you display targeted website messages to your subscribers, customers, and repeat visitors.
  • Create Beautiful High-Converting Forms. Pre-made templates enable you to create beautiful professional looking offers. Choose either from the premade templates or create from scratch with the easy to use drag-and-drop tool.
  • A/B Testing. Optimize your forms, offers, and messaging with split testing.

Best for marketers, content publishers, eCommerce, agencies, and B2B.

Pricing:

OptinMonster offers 4 pricing plans:

  • Basic: Unlimited campaigns, page-level targeting, success messages, basic integrations, 3,500 pageviews, 1 site, and more features. $9/mo. (Billed annually)
  • Plus: Everything in Basic plus Attention Activation, content locking, integrated A/B testing, 15,000 page views, up to 3 sites and more. $19/mo. (Billed annually)
  • Pro: Everything in Plus plus 2-Step Forms, exit-intent popups, cart and form abandonment, mobile-specific campaigns, priority support, remove branding, 50,000 page views, up to 3 sites.   $29/mo. (Billed annually)
  • Growth: Everything in Pro. Unlimited sub-accounts, advanced behavior automation, 250,000 page views, up to 5 sites, and more. $49/mo. (Billed annually)

Verdict: If you aren’t capturing website visitors as leads you’re leaving money on the table. So if your email marketing service doesn’t provide you with enough lead generating features –like integrated optin forms– then you need to get and implement OptinMonster.

Learn More: OptinMonster

Ontraport is a world-class all-in-one sales funnel builder, marketing automation, and CRM digital marketing software tool.

Ontraport lets you create automated marketing campaigns, send automated emails, publish membership content, manage sales deals, and more! All in one place.

Features:

  • Sales and CRM. Manage your contacts easily. Everything they click on, what they bought, and what other products of yours they’re interested in. Keep a single-source-of-truth record of it.
  • Segment and organize, smart pipelines smart pipelines, unified contact history, task automation, custom objects, lead scoring & routing.
  • Marketing Automation. Set up automations quickly and easily with the automation setup wizards.
  • Email Marketing. Create and send perfectly-designed emails. Send automated emails and SMS messages with best-in-class email deliverability, and tracking and attribution.
  • Facebook Custom Audiences. Track and match your users to your Facebook ad campaigns.
  • Pages and Forms. Quickly build landing pages and forms with the easy-to-use drag-and-drop editor. Forms are in sync with your CRM so contact information stays up-to-date. Feature dynamic content on your landing page for increased conversions.
  • Video Hosting Included. Upload your videos and host them for free.
  • Membership Sites. Create a fully integrated membership site directly on Ontraport or via WordPress plugin.
  • Payments. Fully featured payment solutions featuring online order forms, offline transactions, complex offers, upsells,  order bumps, card declined recovery, customer center, and referral tracking.

Best for marketers, creators, service professionals, small to large companies.

Pricing:

Ontraport offers a great value on their pricing plans and a 14-day free trial:

  • Basic: 1,000 contacts, unlimited emails, and 1 account user. $79/mo.
  • Plus: 2,500 contacts, 2 account users, membership sites, advanced CRM, Ecommerce, partner & referral programs. $147/mo.
  • Pro: 10,000 contacts, 3 account users, advanced marketing analytics, and more.  $297/mo.
  • Enterprise: 20,000 contacts, 5 account users, email consultation, and personal account rep. $497/mo.

Verdict: If you’re thinking of starting an online business, or taking your current service business online, you’ll get everything you need at an incredible value with Ontraport. 

Ontraport provides enterprise-level quality and features at a small business price. 

If we weren’t already using ClickFunnels, we would be using Ontraport. No doubt about it.

Learn More: Ontraport

Later is a social media marketing software tool. It works with Instagram, Facebook, Twitter, LinkedIn, Pinterest but specializes in Instagram. This is a digital marketing software tool that allows you to plan, schedule, and analyze your posts ahead of time.

Features:

  • Schedule content for an entire month with just a few clicks.
  • All Media. Fill up your content calendar with photos, videos, and carousel posts using its easy drag -and-drop feature.
  • Analytics will give you insight on how to be more engaging, how to drive more traffic, and much more.
  • Hashtag Analytics. Know which hastags are driving more impressions, and engagement so you can use hashtags strategically.
  • Social Networks. IG, Facebook, Twitter, LinkedIn, Pinterest.
  • Linkin.bio turns your posts into a clickable IG feed so you can drive more traffic to your website.

Best for individual users, and small to medium sized businesses.

Pricing:

Later gives 4 plans.

All plans include 1 social set (1 IG, 1 Facebook, 1 Twitter, and 1 Pinterest profile), and vary based on posts per social platform and users.

  • Free: 30 posts, 1 user, limited analytics. $0/mo.
  • Starter: 60 posts. Schedule stories, Best Time to Post, basic UGC features. $15/mo.
  • Growth: 150 posts, 3 Users, advanced UGC features, advanced analytics. $25/mo.
  • Advanced: Unlimited posts, 6 Users, live chat support. $40/mo.
  • 17% annual discount.

Verdict: If your primary social media platform is Instagram, then Later is a no-brainer. You should be using it no questions asked. And eventhough it doesn’t have YouTube integration, compared to other social media management tools Later is a great value overall.

We use Later as our primary social media management tool.

Learn More: Later

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Verdict: Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

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Verdict: Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

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Features:

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Verdict: Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

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