The Ultimate List of Digital Marketing Software Tools

This is the Ultimate List of Digital Marketing Software Tools.

Whether you’re a solo-preneur just getting started and you’re looking for a tool to help you launch your business…

Or a fully established agency looking for new solutions, you’ve come to the right place. 

This list is where you’ll find your next world-class digital marketing software solution.

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Keap (Infusionsoft)

Keap is a cloud-based sales and marketing automation platform.

Keap’s features include lead and customer management, and marketing automation.

  • Capture and organize your leads with landing pages, webforms, contact segmentation, and lead scoring.
  • Close more clients with a sales pipeline, online appointment scheduling, and quotes/estimates/proposals delivery.
  • Engage your current and potential customers with voice, SMS, and business email marketing.
  • Get paid one-time or recurringly using invoices, online shopping carts, and website order forms.
  • Analyze your financials with Keap’s campaign performance, marketing activities, revenue projections, and advanced reporting and analytics.

If you’re a service provider in looking to get more clients, consider Keap (Infusionsoft) as a world-class CRM solution.

Official Website: Keap

Instapage

Instapage is an advanced landing page building platform. Instapage’s advanced landing page builder lets you create a unique landing page for every visitor. The platform includes six products and tons of features to help you increase your landing page conversion rates.

Features:

  • Ad-to-page personalization will let you match each ad uniquely to each visitor to increase visitor engagement and conversions.
  • Experiment and optimize your landing pages for higher conversions with heatmaps, A/B and multivariate testing, and in-depth analytics.
  • Use AdMap® to visualize your ad campaigns and connect ads to relevant landing pages in one place.
  • Real-time on-page collaboration to speed up the deployment process and simplify your team’s workflow. Launch your campaigns faster.
  • AMP & Thor Render Engine® lightning-fast delivery ensures pages load nearly instantly.

Best for medium to large businesses.

Pricing:

Instapage currently has two plans:

  • Business: Everything you need to get started building and optimizing landing pages. $199 per month ($149 per month with yearly discount).
  • Enterprise: Advanced product features and services to scale and maximize ROI. Custom pricing.

Verdict: Instapage will let you create, personalize, optimize, and deliver blazing-fast landing pages to sky-rocket your conversion rates.

Official Website: Instapage

ManyChat

ManyChat is a Facebook Messenger chatbot building platform. ManyChat is one of our favorite tools at Dream Digital Marketing. We use it for customer support, engaging our subscribers, and closing sales.

  • A huge advantage of using Messenger chatbots is the high open and click-through rates, which can be up to 3-10X higher than email.
  • Build a chatbot in minutes with zero knowledge in coding for free.
  • ManyChat features many powerful ways to grow your bot subscriber list such as online its Facebook Comments tool, which allows you to convert people who comment on your posts into bot subscribers.
  • ManyChat completely eliminates the complexity of creating AI-driven chatbots, allowing you to tap into Facebook Messenger’s 1.3 billion users.

Best for entrepreneurs, online creators, and small to medium businesses who want to take advantage of Facebook Messenger’s 80%+ open and 20%+ click-through rates!

Pricing:

Manychat has a generous free plan and super affordable paid plan:

  • Free: Everything you need to get started in building your first Facebook Messenger chatbot. Completely free.
  • Pro: Full access to all messaging, growth, and automation features. $10 per month.

Verdict: Manychat is a world-class chatbot building platform and an incredible value. This is one of those tools that you must absolutely be using!

Official Website: Manychat

ClickFunnels

ClickFunnels is a sales funnel building platform. It lets you build websites in a sales funnel structure to capture leads, follow-up and close sales on autopilot.

ClickFunnels is one of our favorite tools at Dream Digital Marketing. It’s what we currently use to build our landing pages, funnels, and membership sites.

Features:

  • ClickFunnels features a simple drag-and-drop webpage editor.
  • Cart checkout with 1-click upsells, and downsells.
  • Integrated email marketing, so you can send fulfillment emails, one-time blasts, or build automated drip campaigns.
  • A simple visitor and leads, and sales stats dashboard.
  • Build any kind of funnel you can think of, including: lead funnels, sales funnels, and webinar funnels.
  • You can also use ClickFunnels to build a password-protected membership sites and charge a recurring subscription fee.
  • When you sign up to ClickFunnels you also get access to FunnelFlix which is a collection of world-class digital marketing training courses (yes even those $997 ones 🤯).

Best for entrepreneurs, online creators, and small to medium businesses.

Pricing:

ClickFunnels offers 3 pricing tiers and a 14-day free trial:

  • ClickFunnels: Build up to 20 funnels, and connect your own email automation tool. Get access to all funnel training you could think of in FunnelFlix. $97/month.
  • ClickFunnels Platinum: Unlimited funnels, and integrated email marketing included. Access to high-level training in FunnelFlix. $297/month.
  • ClickFunnels Collective: Live virtual training, the Agora Financial Copywriting and Media Buying courses, Inner Circle live in-person events. $1,497/month.

Verdict: Clickfunnels gives you the software and training you need to build an online sales funnel that generates leads, automatically follows-up, and closes sales for you 24/7!

Official Website: ClickFunnels

OneSignal

OneSignal is a push notifications platform. It powers mobile app push notifications, browser push notifications, email messages, and in-app messaging.

We use OneSignal to send browser notifications to our subscribers when we publish new blog posts.

Features:

  • Web Push Notifications lets you send desktop and mobile browser notifications to your subscribers.
  • Mobile Push Notifications lets you send mobile notifications to your mobile app users.
  • Deliver In-App Messages to guide your users to their “A-ha moment” exactly when they need it.
  • See what push notification will reengage the most users before you send to everyone with A/B Testing.
  • Create highly relevant campaigns for various user types with Targeted Campaigns & Segmentation.
  • OneSignal has also recently launched an email messaging service, which is still in Beta.

Best for content marketers and mobile app publishers.

Pricing:

OneSignal pricing is extremely generous. They have a free plan, and 2 paid plans:

    • Free: An extremely generous 30K contact limit and unlimited sending. $0/mo. 🤯
    • Starter: Smarter delivery, segmentation and analytics features. $99/mo.
    • Pro: Unlimited everything and dedicated account manager. $500/mo.

Verdict: Use OneSignal if you want to send highly-visible browser, or mobile app notifications for free.

Official Website: OneSignal

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Official Website: Google

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