21 Free High-Converting Sales Funnel Templates

Use these 21 free high-converting Sales Funnel Templates as a launch-pad to build a sales funnel that generates leads and sales for your company on auto-pilot 24/7.

Each Sales Funnel Template is instantly importable into ClickFunnels as a fully editable Sharefunnel.


What brings you here?

Collection of 21 Free High-Converting Sales Funnel Templates

Lead Generation Funnel Templates

Home Page Funnel Template

The Home Page Funnel has the content of a traditional home-page style website but the goal is to guide the visitor into a funnel.

The goal of the Home Page is to raise brand awareness. Use the Home Page to tell your “brand story”. Feature your most popular products, to call any interested visitors to action.

Visitors can then choose to enter any funnel. Make sure to include a clear call-to-action button on your home page.

Hero Funnel Template

A Hero Funnel showcases your personal brand, grows your email list and grows the number of your followers on social media.

The Hero Funnel features content from a traditional website home-page.

The goal is to raise awareness for your personal brand by telling your “brand story”. 

Feature your most popular products, to call any interested visitors to action.

Visitors can then choose to enter any funnel. Make sure to include a clear call-to-action button on your page.

Squeeze Page Funnel Template

The goal of a Squeeze Page Funnel is to get email opt-ins. A Squeeze Page is considered a Landing Page.You use a curiosity-based headline hook to create so much curiosity that people can’t resist opting-in. After they give you their email address, you give them the rest of the information.

The Squeeze Page hooks them for more information. On the Thank You Page, you deliver what you promised, and then lead them into your next funnel.

Reverse Squeeze Page Funnel Template

When using a Reverse Squeeze Page Funnel, unlike a regular Squeeze Page Funnel, you’re not using curiosity to get people to sign up. Instead, you are providing valuable content first and then asking people to subscribe.

Teach them a concept that they need to understand before buying from you.

Opt-in rates will be lower, but the quality of the leads will be higher. And they’re much more likely to take action on the next page. 

Reverse Squeeze Page Funnels are best used when you need to pre-sell, indoctrinate, or overcome objections.

Lead Magnet Funnel Template

lead magnet funnel template map funnel hackers cookbook
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Funnel Hacker’s Cookbook

In a Lead Magnet Funnel, you’re giving away some valuable resource (the Lead Magnet) in exchange for an email address.

It could be an ebook, coupon, report, how-to guide, checklist, or a case study.

Application Funnel Template

In the Application Funnel, your customer or client must apply before working with you. Use an Application Funnel to qualify leads or for high-ticket offers. This type of funnel is commonly used in high-end coaching and consulting services.

Summit Funnel Template

Summit Funnels can help you provide value, grow your email list, and build authority in your industry. You put together a series of virtual interviews with experts in your industry. You let people register for free and upsell registrants on the recordings.

Quiz / Survey Funnel Template

A Survey Funnel serves two purposes. The first is to engage your visitors more and have them make micro-commitments. The second is to segment your visitors, so you can show them a different sales message based on who they are.

You ask a series of questions that help you identify and direct visitors to a page that sells to that specific audience segment.

Bridge Funnel Template

If your target market is unaware of your brand or your offer, you can use a Bridge Funnel. With a Bridge Funnel, your goal is to “bridge” the gap between your lead’s ideal outcome and your offer.

You ask visitors to opt-in using a Squeeze Page. Then, on the Bridge Page, you explain who you are, what you do and how your offer will help them get to their ideal goal.

Physical Products and ECommerce Funnel Templates

2-Step Tripwire Funnel Template

This funnel is also known as an Entry Point Offer Funnel.

This funnel uses a low-ticket front-end item (Loss Leader) to make an irresistible offer. You price your item as low as possible, usually at a “Free + Shipping” price.

When a customer makes the initial purchase, you use Upsells and Downsells to increase Average Order Value.

You can ascend the customer to higher-ticket offers on the Thank You Page, and with follow-up messages.

Your goal is to breakeven on ad-spend on the front-end.

Daily Deal Funnel Template

If you own a local business and have wanted to run a Groupon or Living Social deal? Now you can! Without paying any fees!

That’s what the Daily Deal Funnel does! It gets new clients to your door with an irresistible special offer.

You start with a 2-Step Order Page, where they get the deal. Then on the next page, you encourage your customers to share the same deal with their friends.

Storefront Funnel Template

 The Storefront Funnel is like a typical ecommerce website that has a list of your offers. But in a Storefront Funnel, when people click on an offer they won’t go to a product description page. They will enter a sales funnel that actually sells for you.

Sales Funnel Templates

Product Launch Funnel Template

The Product Launch Funnel is a sales funnel that builds anticipation before the product is available to buy.

You send small teasers, to build hype for the launch day. On launch day, the “cart opens” and shoppers may buy for a limited time.

You can announce the cart closing after a certain time.

This creates a sense of urgency to buy in your customers.

This launch concept was pioneered by Jeff Walker and has “helped thousands of entrepreneurs to launch new companies overnight.” //Funnelhackers cookbook//

The Product Launch Funnel can be compared to the sales process on crowdfunding marketplaces like Kickstarter, and Indiegogo.

Sales Letter Funnel Template

The Sales Letter funnel uses a long-form text sales letter to sell. You sell your entry point offer first, and then include Upsells and Downsells to maximize profit.

“Sales letters are still one of the best ways to convert visitors into buyers. Most people thought that video would beat out text sales letters. Yet the opposite has been true. Sales letters often convert better than video because there are so few people still using them.” //Russell Brunson – Funnel hacker’s cookbook//

Video Sales Letter Funnel Template

Video Sales Letter Funnels exactly like text Sales Letter Funnels, but you use a video presentation to sell.

You sell your entry point offer first, and then include Upsells and Downsells to maximize profit.

Live Demo Funnel Template

A Live Demo Funnel lets you sell by hosting a live demonstration. You can answer live questions and show how your product works and what it will do for them. This will help you create desire and demand for your brand.

You can also use a Live Demo Funnel for weekly live shows and product education for your audience.

Membership Funnel Template

A Membership Funnel lets you host and sell access to your private membership site, so you can get paid on a recurring basis.

The essential function of a membership site is that access is restricted. Your users need an account to access it, so it’s not available to the public. Depending on your marketing strategy you can choose to charge a one-time fee, a recurring fee.

Invisible Funnel Template

An Invisible Funnel works by having a video training that is free to attend and only charging your customers if they liked what they received.

Offer Upsells and Downsells to increase Average Order Value with additional offers on the Thank You Page.

Cancellation Funnel Template

The Cancellation Funnel is used when a customer is trying to either refund or cancel a service. Use a survey page to understand the reason for their cancellation, try to fix it, and save the sale.

Webinar Funnel Templates

Live Webinar Funnel Template

A Live Webinar Funnel lets you grow your email list and sell high-ticket products.

Because presentations are usually an hour or longer, this gives you more time to overcome objections than a short Video Sales Letter.

Webinar Funnels are suited to sell offers between the $497 – $2,997 price point.

Webinar Funnels are an “event” and are broken into two phases:

First, people register for the webinar on the Registration Page. Then they are taken to a Confirmation Page where they can see the event information.

They are emailed links to indoctrination pages where you can get them excited about the training.

Second, visitors attend the live webinar and watch replays while the window to buy begins to close, creating true scarcity and urgency.

After their presentation time has passed, they are then emailed links to a replay room where they have one last chance to watch the webinar.

Evergreen Auto Webinar Funnel Template

An Evergreen Auto Webinar Funnel is just like a Live Webinar Funnel, except the presentation isn’t live… it’s a recording. 

Once you have perfected your live presentation…

You can have your highest converting presentation playing on-demand selling for you 24/7.


There you have it, 21 Free High-Converting Sales Funnel Templates to launch a sales funnel that generates leads and sales for your company on auto-pilot 24/7.

If you want to launch a Sales Funnel that generates leads and sales for you on auto-pilot 24/7, grab your free Sales Funnel resources to get started!